Cisco Enters the Virtual Server Hardware Market

Cisco today introduced their B-Series UCS blade server

Cisco today introduced their B-Series UCS blade server

Did you feel the earth move today? No? Despite months of hyperbolic warnings, Cisco’s release today of their Unified Computing System blade servers (code named Project California) is gentle and evolutionary. The networking giant is challenging HP, IBM, and Dell, to be sure, but not with a slap in the face. Cisco is easing into the server pool, unlike Sun who is reportedly preparing to take a cannonball leap into the networking pool.

Cisco will add blade servers to their lineup, that much is true. But these new servers are meant for virtualization only, using VMware and Microsoft Hyper-V. Suddenly the integration of Cisco’s technology into VMware in the form of the Nexus vSwitch makes much more sense.

They’ll be a solid alternative in the VMware server market, to be sure, but what will the long-term effect be? Certainly, they reveal Cisco’s approach to the new virtual datacenter world, “Data Center 3.0“. Rather than bothering with a soup-to-nuts line of servers, Cisco will focus where the most value is for integrated systems: high-end virtual servers. This fits well into their traditional network-focused strategy, as well as VMware’s vision of data center evolution, vSphere.

So is this introduction just a bunch of hot air? Not at all! The UCS includes some innovative technology that separates it from the pack:

  • I/O is converged using 10 GbE with (pre-standard) Data Center Bridging technologies
  • The blade servers are beefy, and the 7-server plus 1-vSwitch architecture is scalable
  • A new management platform (UCS Manager) integrates blade server hardware and network provisioning and configuration
  • It leverages enterprise storage (EMC and NetApp are happy!) with fabric extenders

Is it a slam dunk? No way! Cisco faces some serious challenges:

  • Do companies want to integrate networking and servers politically and organizationally?
  • It looks solid (with backing from VMware, Intel, and Accenture), but how well will it be supported at the customer side?
  • How will Cisco partners and new partial-competitors, HP, Dell, and IBM react to this challenge?
  • Will the 10 GbE DCB technologies that Cisco is leveraging really scale in the real world?

We shall see…

  • mfarney

    CISCO is a well known company and people trust the products that carry their label. Why not extend their business and cover the virtual server world too? There are many hosting services out there and they all need good hardware in order to keep their clients happy. I'd buy hosting from a firm that assures me that their equipment is from CISCO.
    Mathew Farney | UK VPS hosting