In the last few months, I’ve had to name quite a few thing. I’ve named a child, a podcast, and a car (a Honda CR-V dubbed “Cool Runnings”). Coming up with a name can be very difficult. The name needs to simultaneously catchy, evocative, memorable, and unique. Add in a corporate setting with commitees and marketing getting involved, and it’s a wonder that anything gets named at all.
That being said, AMD has had a tough go of it with their new CPU naming conventions.