IT is crossing a chasm, and we may not be prepared for the new direction we are taking

I’m an IT revolutionary. I talk all the time about the quaint backwards “state of the art” in enterprise IT, what with its (many) decades old protocols, paradigms, and practices. What we call modern is really just a charade of faked-out old-fashioned open systems infrastructure: Pretend servers talking to fake disks over frankenstein networking technology.

What is Flexible IT?

I’ll be doing a “Twitterview” about Flexible IT today with NetApp. While I’m sure most companies would like to define flexible IT as “what we have in our product catalog,” I’m not going to play that game. IT has to change its ways or The Techie/Business Schismwill get us all.

I see the roadmap ahead as one journey over two paths:

1. Tactically, IT infrastructure groups must immediately begin implementing technologies that are responsive to user needs and focused on improving the performance of the business applications they support. This is what NetApp is calling Flexible IT.
2. Strategically, IT infrastructure must change entirely, implementing revolutionary platforms to support the next-generation apps that are being widely developed. Call this “cloud” if you must, but just about everything we take for granted today will lose significance in this new era.

Flexible IT (as it stands today) is tactical. IT infrastructure must be entirely virtualized to enable “right now” provisioning and reconfiguration. This means embracing enabling technologies like server-side hypervisors, blade computing, converged networking and I/O, and advanced storage technologies.

What Does it Mean to be a Service Provider?

But real IT flexibility will mean higher-level abstraction. The next applications won’t want to run on “a server” – even a very flexible one. These apps will require a programming platform that abstracts away the entire concept of “server.” Although there will always be servers and disks and such, they will fade into the background, hidden under a layer of application services.

You know how some people like to think of themselves as “service providers”? They’re on the right track, though I’m not sure that they (yet) grasp the full significance of that concept.

A service provider has to provide the services required by consumers or it will fail. This means IT infrastructure has to prepare the environment demanded by IT application developers, rather than just shuffling around the chairs and tables and hoping customers will stream in.

What happens when the IT applications group asks the IT infrastructure manager to implement Microsoft’s Azure Services Platform? What if they want to run on App Engine or Force.com? The head-scratching in the VMware community about SpringSource is a sign that IT infrastructure just doesn’t comprehend what’s happening (yet).

Stephen’s Stance

This is a strategic shift, and we have to be ready. Being ready means changing not just what we do but also how we do it. The systems we employ in a decade might look familiar inside, but the process of delivering services on them will be entirely different. Making this shift requires real flexibility from IT, not just another round virtualization fake-outs.

Image credits: Highway construction Guizhou S0404 by sweart, VW engine by Grant Foskett

© Stephen Foskett for Gestalt IT, 2010. | Flexible IT and the Path to the Services Future
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Making a list? Who's naughty and who's nice?

Who’s naughty and who’s nice? The average computer geek of the last decade would have placed Microsoft atop the naughty list. The average corporate IT manager’s nice list probably wouldn’t have included EMC and Oracle. Yet Google, Apple, Sun, HP and even IBM don’t have this frequent negativity directed towards them. What’s the difference between naughty and nice when it comes to IT companies? I’ve heard complaints of the greed and arrogance of these companies, though their boosters would point out that it’s easy to envy the success of others.

But things are changing. Microsoft has a bona fide hit on their hands, with Windows 7, Xbox, and Bing re-introducing the company to new customers that don’t harbor old grudges. Inside corporate IT, the halo cast by VMware seems to highlight the re-energized EMC in much the same way. With their competition taking dents in the ongoing battles, Microsoft and EMC just don’t look so bad anymore.

Microsoft: Hearts and Minds

The blooms in many Microsoft competitors’ rose gardens seem to be fading. With “do no evil” Google only finding lucre in the filthy advertising business and the naughtiness of “evil as we wanna be” Apple peaking, Microsoft’s Internet and consumer efforts are starting to seem downright approachable. That’s one way to change your image: Wait for your competitors to catch up and your customers will catch on. The geek parade still loves Google and Apple, but their ambitious drive and massive revenue are distasteful to many.

Every time I write about Apple products, at least one credible geek has to call me out for being a fanboy. The core of their arguments seem to combine scorn for friendly interfaces and pretty hardware, a distaste for Apple’s huge profit margins, and a belief that the faithful wear Apple-tinted glasses when looking at alternatives. I guess Apple users look like a bunch of sissies to the more manly geeks in the audience.

In fact, it’s become something of a badge of pride to stick by Microsoft, even as the UNIX weenies and Apple-heads wander off. They ask “who’s got the most market share in desktops and servers?” Windows Vista’s appetite for hardware and unstable nature might have challenged them, but the quick, slick, solid Windows 7 has reaffirmed their faith. And they know that those who throw stones at Windows Server are living in the past: Ridiculous naming aside, Windows Server 2008 R2 is every bit as great in the data center as Windows 7 is on the desktop.

But there’s more to Microsoft than Windows. Even ardent Microsoft haters have to admit Bing is solid, functional, and even clever. Indeed, Microsoft has taken the search battle right to Google and is working hard to innovate past their rival. Xbox has a solid beachhead in the gaming world, challenging successful and innovative products from Nintendo and Sony. Azure puts a developer-friendly face on the nascent cloud computing market and is anything but a “me-too” to Amazon EC2 and VMware. Barring any major product or PR disasters, Microsoft is well on the way to renovating their sagging corporate image.

EMC: Keeping It Real

EMC is leaving the little storage market behind and doesn't look as big and scary in the larger IT world

What Microsoft is to average computer users, EMC is to enterprise data storage folks. No one denies that they make great products, and have dominated the market for two decades. Although they don’t have the massive share Microsoft has in the desktop OS market, no one comes close to EMC in enterprise storage. They spent the last decade steadily growing to control 25% of the market leaving a wealth of competitors fighting it out far below.

Through all this growth, however, EMC has never been loved by their customers. I’ve known literally dozens of IT shops who refused to buy from EMC, even though the sleazy sales tactics that turned them off (and indeed the sales reps themselves) are reportedly long gone from the company. Like Microsoft, EMC hasn’t softened its approach as much as their competitors have hardened theirs. With the market getting tougher, the tough guy doesn’t look so bad anymore.

I hear that things have improved inside the company, too. All giant corporations have their share of intrigue, politics, and dead weight, and EMC is certainly no exception. But the reports I hear from insiders are positive, and improving all the time. EMC is making some smart moves, giving acquisitions the independence to thrive and building revenue outside their enterprise storage base. Hiring great folks like Scott Lowe, Christopher Kusek, and Ed Saipetch doesn’t hurt, either.

Customers seem to be sensing a change, too. It’s hard to hate VMware, RSA, Legato, and the rest of EMC all at once, though some have grudges against two or three. EMC is successfully diversifying into other areas of information technology. Like Microsoft, EMC’s new customers never learned the old stereotypes. Now that they’re swimming in a much larger pond, EMC looks neither as big or as bad as it once did.

You Will Decide

Are EMC and Microsoft really turning the corner? We will all know in a few years. If the geeks of tomorrow no longer resent their success and hold past mistakes against them, both companies could enter a renaissance not only of credibility but of business success.

Santa Claus image: Public domain from Project Gutenberg

Gorilla image: public domain from Pearson Scott Foresman

© sfoskett for Stephen Foskett, Pack Rat, 2010. |
Are Microsoft and EMC beginning a renaissance of geek respect?


This post was categorized as Apple, Computer history, Enterprise storage, Gestalt IT, Personal, Virtual Storage. Each of my categories has its own feed if you’d like to filter out or focus on posts like this.

© Stephen Foskett for Gestalt IT, 2010. | Are Microsoft and EMC beginning a renaissance of geek respect?
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Since no company (except perhaps Salesforce.com) derives 100% of its revenues from cloud computing at this point, none can be called true cloud computing companies. But we can attempt to determine to what extent each has jumped into the market.

One might also include 3PAR, Compellent, NetApp, Cisco, HP, Dell, and other vendors of hardware used by cloud service providers. Others that might be included include Red Hat, Novell, Unisys, and Symantec.

Please leave a comment below if you have any suggestions. I envision this becoming a living list (perhaps a Wiki) in the future.

© Stephen Foskett for Gestalt IT, 2009. | The Public Corporate Face of Cloud Computing
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