In any system, resources are finite. There is always a limitation to what is available. However there’s also a truism that states if resources are free then they will be consumed at an infinite rate. So it is with storage. Someone has to pay for the storage resources that are placed on the floor. If customers are not charged in some way for their consumption of storage, then they will continue to consume resources ad infinitum. The solution is to implement chargeback or, to be more precise, billing.