Rubrik calls themselves the “Cloud Data Management Company”. This provoked Eric Shanks to ask the question, “What are the characteristics of a cloud product?” This is a very difficult question to answer and leaves too much room for ambiguity. This lack of formal definition creates the opportunity for almost any product vendor to call their product “Cloud Ready.” In this article, Eric sets out some definitions to see if Rubrik truly is a cloud solution.
Jeff Bezos has always advised to let your customers guide how you develop a product. In fact, one of the core missions of Amazon is to ensure, “every day to make every important aspect of the customer experience a little bit better.” This is clearly what you see when peeling back the onion on the data management company, Rubrik. Like the winged monkeys marching in the “Wizard of Oz”, Rubrik has charted a course in the data ocean that’s taken them from a scrappy startup with a very intriguing scale-out based value prop, to a clear contender for Enterprise data management needs. While there has been a lot of buzz around features and functionality within the product, I’d like to take a step back to analyze how I feel they hit the mark for enterprise deployments today in the first of a few blog posts focusing on the product directly.
Rubrik’s that new backup solution that makes traditional backups a snap – pun intended. I’m a former Systems Administrator and there was absolutely nothing I hated more than managing backup jobs and reviewing why the backups failed all the time. I viewed backups as that thing I had to do each day as fast as possible, so I could get to the interesting parts of being a Systems Administrator like fielding support calls and patching servers. Hey, I was young and it was a phase I was going through, back off.