After years spent focusing on personal technology, businesses are increasingly turning back to the enterprise. The corporate IT market is much more dynamic and competitive, with a few very large “superpower” companies discovering their power to drive purchasing decisions. If a supplier can create an integrated “stack” of hardware and software, they can push product purchases that might otherwise be overlooked or postponed. This is the main reason that enterprise IT acquisitions work so well: Where a small company must fight to sell their product, a large one can hitch it to a much more strategic sale and have it pulled along.
iBlock?
Podcast 7: Stack Wars Roundtable 2
My take on the stack wars
As some of you might have read, the stack wars have started. One of the bigger coalitions announced in November 2009 was that between VMware, Cisco and EMC, aptly named VCE. Hitachi Data Systems announced something similar and partnered up with Microsoft, but left everyone puzzled about the partner that will be providing the networking technology.
Rodos on Stack Wars
Stack Wars: The Links
The Stack Wars Have Begun!

Just as public cloud computing is beginning to catch on, the enterprise data center world has been shaken up by the biggest IT product vendors. Rather than sit back and watch their wares commoditized, companies like Cisco, EMC, HP, and now HDS are stepping up to the plate with integrated “stacks” that include server, storage, networking, and management software. The next-layer players, VMware and Microsoft in particular, are joining hands, too, eager to support these stacks. To paraphrase the wise Jedi master, Yoda, “cloudy, the future is.” So, the stack wars have begun!