Most sync and share applications are blind to what you are putting in. Their only job is to make sure that it’s replicated where it needs to go in a timely manner. I mean, that’s an important job, so I’m glad that’s on lockdown. But when leveraging data as a value in and of itself is the order of the day in IT, it’s also a wasted opportunity.

Cloudtenna’s DirectShare is designed to solve this deficiency.