If I had to guess what the next buzzword was going to be in enterprise IT, “intent driven” seems to be the new hotness. For one, it sounds a lot more humanistic than saying automation. But it also represents a larger shift of companies moving away from the idea of how something has to be done, and toward looking for ways to implement how they want a given IT goal to proceed.
But as much as “intent driven” products seems to be catching on, we often see companies struggling to identify what is the actual intent behind their solutions. Matt Crape perfectly lays this out in his advise to enterprise IT companies: know your identity. Most companies will have their solutions competing in a sea of similar products. Matt’s advise, use your identity as a differentiator. Don’t focus on feature checkboxes, but rather how you can use those features to meet a specific goal or business outcome.
It seems like simple advise, but looking around the IT landscape, it can be surprising how often it goes unheeded.
Read more: Advice to Vendors: Know Your Identity
- Episode 8 – Wireless Misconceptions - August 17, 2017
- Dueling AMD and Intel Server CPUs, HyperGrid Brings On-Demand to the Data Center, and Old World AI in Gestalt Server News 17.8 - August 16, 2017
- Sprucing up the lab with ioFABRIC & NVMe - August 16, 2017
- AMD Threadripper X399 Motherboards RANKED (by tackiness) - August 15, 2017
- Will Killing Net Neutrality End the Public Cloud? - August 15, 2017
- Cloud is More Than a Data Center: The On-Premise IT Roundtable - August 15, 2017
- Red Hat Launches the PodCTL Podcast - August 14, 2017
- Intel’s new ‘Ruler’ SSD pushes for petabyte capacity - August 14, 2017
- Babies vs Wi-Fi - August 11, 2017
- End Users, Vendors, and Learning from Influencers - August 11, 2017