If I had to guess what the next buzzword was going to be in enterprise IT, “intent driven” seems to be the new hotness. For one, it sounds a lot more humanistic than saying automation. But it also represents a larger shift of companies moving away from the idea of how something has to be done, and toward looking for ways to implement how they want a given IT goal to proceed.
But as much as “intent driven” products seems to be catching on, we often see companies struggling to identify what is the actual intent behind their solutions. Matt Crape perfectly lays this out in his advise to enterprise IT companies: know your identity. Most companies will have their solutions competing in a sea of similar products. Matt’s advise, use your identity as a differentiator. Don’t focus on feature checkboxes, but rather how you can use those features to meet a specific goal or business outcome.
It seems like simple advise, but looking around the IT landscape, it can be surprising how often it goes unheeded.
Read more: Advice to Vendors: Know Your Identity
- An Inflection Point for Open Source - January 23, 2020
- Is Open-Source Licensing Broken? | Gestalt IT Rundown: January 22, 2020 - January 22, 2020
- Veeam Acquired by Insight Partners | Gestalt IT Rundown: January 15, 2020 - January 15, 2020
- Wi-Fi Monetization is Bad – The On-Premise IT Roundtable - January 14, 2020
- AI Patent Trolls | Gestalt IT Rundown: January 8, 2019 - January 8, 2020
- IT Certifications Are More Valuable Than A College Degree – The On-Premise IT Roundtable - December 24, 2019
- Predictions for 2020 - December 19, 2019
- 2019 in Review | Gestalt IT Rundown: December 18, 2019 - December 18, 2019
- The Promise of the Cloud Cannot Be Achieved – The On-Premise IT Roundtable - December 17, 2019
- India’s New Data Regulation Bill | Gestalt IT Rundown: December 11, 2019 - December 11, 2019