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Marketing – Advertising Hot Air or High-Quality Messaging?

Marketing is a widely misplaced term in business. Interpreted differently across the board, the word “marketing” is often understood as the way to promote and sell a product or service. But in theory, marketing is as much about product as it is about promotion.

Image: Corey Dirrig (c) Gestalt IT

Generally, a product or service that is good and that fills a need not currently met in the market creates its own demand. Marketing, in this case, generates interest and elevates awareness in the target audience which is its true purpose. But often, a disproportionate amount of emphasis is laid on making products look outstanding than making products that stand out on their own.

A big reason for that is marketing offers a way for companies to put a pretty bow on a perfectly mediocre or even substandard product. With a little spit and polish, and marketing charm, it is quite possible to present a bad product as an irresistible one. Put into practice, this can blur the line between a good product and a bad one, leaving buyers misguided and confused.

On a recent episode of Tech Aunties Podcast, Angelia McFarland, and Field Day delegate, Gina Rosenthal peel back the layers of marketing practices to reveal the realities of marketing in the current economy. McFarland says,

I have watched as marketing has lost its seat at the table at so many corporations and the discipline of marketing has been diffused so much across so many other roles to the point where it has become innocuous at best and harmful at worst.

Check out the podcast – “S1E2: Episode 1: The road to Wussville – or Marketing’s not so grand adventure” to listen to the entire conversation.

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About the author

Sulagna Saha

Sulagna Saha is a writer at Gestalt IT where she covers all the latest in enterprise IT. She has written widely on miscellaneous topics. On she writes about the hottest technologies in Cloud, AI, Security and sundry.

A writer by day and reader by night, Sulagna can be found busy with a book or browsing through a bookstore in her free time. She also likes cooking fancy things on leisurely weekends. Traveling and movies are other things high on her list of passions. Sulagna works out of the Gestalt IT office in Hudson, Ohio.