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New Online Privacy Protection Plan Revealed | Gestalt IT Rundown: April 10, 2024

In a historic move, key federal lawmakers, including Senate Commerce Committee Chair Maria Cantwell and House Energy and Commerce Committee Chair Cathy McMorris Rodgers unveiled a sweeping proposal aimed at granting consumers extensive rights to manage the use of their personal data by tech giants like Google, Meta, and TikTok. The proposed legislation, titled the American Privacy Rights Act, establishes a national baseline for data collection, usage, and transfer on the internet, allowing users to opt out of certain practices such as targeted advertising. The bipartisan agreement also addresses long-standing issues surrounding federal versus state laws and outlines enforcement mechanisms through civil lawsuits for violations. However, its prospects in Congress remain uncertain amidst looming deadlines and complex negotiations.

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2:47 – Amazon kills Just Walk Out Tech

Amazon is facing scrutiny over its Just Walk Out technology, which was apparently cancelled this week. The cancellation, and details about this latest AI failure, sparked debates regarding its utilization of AI-driven computer vision. Analyst discussions with key executives revealed a more-nuanced story than the popular dunking Amazon took over this.

Read More: Amazon Under Fire: Just Walk Out Technology Causing Waves


4:56 – StorMagic and Acronis

StorMagic and Acronis have joined forces to elevate data protection solutions, announcing the integration of Acronis Cyber Protect Cloud with StorMagic SvSAN. This collaboration aims to enhance data availability, protection, and recoverability for managed service providers, enabling them to meet stringent recovery objectives while managing costs effectively.

Read More: StorMagic and Acronis Unite for Enhanced Data Protection Solutions


7:01 – New CX Research from Contentsquare, Zendesk, and LivePerson

In the realm of customer experience, new research from Contentsquare, Zendesk, and LivePerson sheds light on pivotal trends and shifts for 2024. Contentsquare’s study highlights the dominance of AI, hyper-personalization, and immersive experiences in the digital commerce landscape. Zendesk emphasizes the transformative power of AI-driven customer service, foreseeing a shift towards intelligent CX strategies. Meanwhile, LivePerson warns of an emerging “AI gap” between businesses and consumers, signaling challenges in adoption and education around AI technologies.

Read More: New CX Research from Contentsquare, Zendesk, and LivePerson


10:21 – Starburst Launches Managed Icehouse Implementation

What’s an Icehouse? Build a data warehouse interface on top of open query engine Trino and open table format Iceberg and you’ve got one, says Starburst CEO Justin Borgman. Lots of the biggest service providers are building exactly that, and now Starburst is making it available to all.

Read More: Starburst Launches Managed Icehouse Implementation


13:45 – IPO Filed by Rubrik

Rubrik, a leading data backup security vendor, has initiated its IPO, marking a significant move as the first data backup vendor to go public in years. The company aims to utilize the IPO proceeds to fuel the expansion of its security cloud software and to broaden its customer base. The decision follows increased competitive pressure in the data protection market and strategic shifts in response to industry dynamics.

Read More: Rubrik files IPO to grow platform, reach


15:48 – CHIPS Act Direct Funding Up to $6.6 Billion for TSMC

Last month on the Rundown you discussed Intel’s haul of CHIPS Act funding, and now we’re learning that TSMC will get fereral manufacturing funds as well. Specifically, the US government will provide $6.6 billion to help TSMC expand manufacturing in Arizona, including cutting-edge 2nm process nodes.

Read More: TSMC Arizona and U.S. Department of Commerce Announce up to US$6.6 Billion in Proposed CHIPS Act Direct Funding, the Company Plans Third Leading-Edge Fab in Phoenix


19:00 – New Online Privacy Protection Plan Revealed

In a historic move, key federal lawmakers, including Senate Commerce Committee Chair Maria Cantwell and House Energy and Commerce Committee Chair Cathy McMorris Rodgers unveiled a sweeping proposal aimed at granting consumers extensive rights to manage the use of their personal data by tech giants like Google, Meta, and TikTok. The proposed legislation, titled the American Privacy Rights Act, establishes a national baseline for data collection, usage, and transfer on the internet, allowing users to opt out of certain practices such as targeted advertising. The bipartisan agreement also addresses long-standing issues surrounding federal versus state laws and outlines enforcement mechanisms through civil lawsuits for violations. However, its prospects in Congress remain uncertain amidst looming deadlines and complex negotiations.

Read More: Lawmakers unveil sprawling plan to expand online privacy protections


24:45 – The Weeks Ahead

Security Field Day 11 – April 10 – 11

Mobile Field Day 11 – May 15 – 16

AppDev Field Day 1 – May 29 – 30

The Six Five Summit – June 11 – 13


Gestalt IT and Tech Field Day are now part of The Futurum Group.

The Gestalt IT Rundown is your look at the IT news of the week. Be sure to subscribe to Gestalt IT on YouTube for even more weekly video content.

About the author

Stephen Foskett

Stephen Foskett is an active participant in the world of enterprise information technology, currently focusing on enterprise storage, server virtualization, networking, and cloud computing. He organizes the popular Tech Field Day event series for Gestalt IT and runs Foskett Services. A long-time voice in the storage industry, Stephen has authored numerous articles for industry publications, and is a popular presenter at industry events. He can be found online at TechFieldDay.com, blog.FoskettS.net, and on Twitter at @SFoskett.