Jeff Bezos has always advised to let your customers guide how you develop a product. In fact, one of the core missions of Amazon is to ensure, “every day to make every important aspect of the customer experience a little bit better.” This is clearly what you see when peeling back the onion on the data management company, Rubrik. Like the winged monkeys marching in the “Wizard of Oz”, Rubrik has charted a course in the data ocean that’s taken them from a scrappy startup with a very intriguing scale-out based value prop, to a clear contender for Enterprise data management needs. While there has been a lot of buzz around features and functionality within the product, I’d like to take a step back to analyze how I feel they hit the mark for enterprise deployments today in the first of a few blog posts focusing on the product directly.