Change Coming?

Martin Glassborow sees the change coming to the storage industry, with commoditization ushering in an era of storage software companies. Are they ready?

Despite paying lip-service to storage as software; very few of the traditional vendors (and surprisingly few start-ups either) have really embraced this and taken it to the logical conclusion; commoditisation of high margin hardware sales is going to come and despite all efforts of the vendors to hold this back, it is going to change their business.

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About the author

Stephen Foskett

Stephen Foskett is an active participant in the world of enterprise information technology, currently focusing on enterprise storage, server virtualization, networking, and cloud computing. He organizes the popular Tech Field Day event series for Gestalt IT and runs Foskett Services. A long-time voice in the storage industry, Stephen has authored numerous articles for industry publications, and is a popular presenter at industry events. He can be found online at,, and on Twitter at @SFoskett.

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