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Corporate Twitter: When a Company Sings No More

Corporate Twitter is a weird beast. It’s marketing, help desk, and occasional viral sensation all rolled into one. At best it’s an inoffensive automated feed of content that can be used for promoted tweets, all managed by an underpaid social media intern.

But what happens when a company shuffles off this corporate mortal coil? What happens to the carefully curated social experience that is the company Twitter feed?

In Media Res

Some company’s Twitter feeds are blissfully unaware that they’ve ceased serving a function. They haven’t been archived, and often still carry the azure check of verification. As far as these last tweets are concerned, there’s a bevy of innocuous content along the same lines coming right down the line. Instead, the speak of a Twitter feed cut off in the middle of things.

Coho Data

A flashback to happier times for the departed Coho Data.

Yik Yak

Yik Yak’s feed was awash in mildly amusing memes and screengrabs from users.


Sometimes a company’s last tweet seems deliberately leading.


Jawbone was really happy you made it though January. Sadly they couldn’t keep their company solvent through all of 2017.


A month after valiantly coming back from a San Francisco power outage, Sprig turned off the lights for good.


Mergers happen all the time. But the legacy Twitter account lives on in suspended animation.


DataGravity gracefully hands off their social followers to HyTrust.


Springpath decided to go with the slightly passive-aggressive move of retweeting Cisco’s announcement of their acquisition.

Goodnight Sweet Prince


One of the rare instances of a company making an official goodbye. About as heartfelt as you can get in 140 characters.



For some accounts, it’s better to pretend Corporate Twitter never existed in the first place.

About the author

Rich Stroffolino

Rich has been a tech enthusiast since he first used the speech simulator on a Magnavox Odyssey². Current areas of interest include ZFS, the false hopes of memristors, and the oral history of Transmeta.

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