Corporate Twitter is a weird beast. It’s marketing, help desk, and occasional viral sensation all rolled into one. At best it’s an inoffensive automated feed of content that can be used for promoted tweets, all managed by an underpaid social media intern.
But what happens when a company shuffles off this corporate mortal coil? What happens to the carefully curated social experience that is the company Twitter feed?
In Media Res
Some company’s Twitter feeds are blissfully unaware that they’ve ceased serving a function. They haven’t been archived, and often still carry the azure check of verification. As far as these last tweets are concerned, there’s a bevy of innocuous content along the same lines coming right down the line. Instead, the speak of a Twitter feed cut off in the middle of things.
Coho Data
A flashback to happier times for the departed Coho Data.
#FlashbackFriday BBQ last year with the Vancouver team up in Grouse Mountain. Hope you are all having a great summer so far! #TeamCoho pic.twitter.com/wN3jUZxUlk
— Coho Data (@cohodata) July 28, 2017
Yik Yak
Yik Yak’s feed was awash in mildly amusing memes and screengrabs from users.
Getting ready to leave one set of lectures for the next… pic.twitter.com/aFV3ylem7Y
— Yik Yak (@YikYakApp) January 4, 2017
Irony
Sometimes a company’s last tweet seems deliberately leading.
Jawbone
Jawbone was really happy you made it though January. Sadly they couldn’t keep their company solvent through all of 2017.
Resolution ?? in—you made it through January! Show yourself some love and learn why it’s crucial to your health. ? https://t.co/uNn2jtEqYG pic.twitter.com/S7f6Sdpllo
— Jawbone (@Jawbone) February 1, 2017
Sprig
A month after valiantly coming back from a San Francisco power outage, Sprig turned off the lights for good.
We’re back and up and running! All hands on deck at Sprig to make lunch happen sans power.
— Sprig (@Sprig) April 21, 2017
Subsumed
Mergers happen all the time. But the legacy Twitter account lives on in suspended animation.
DataGravity
DataGravity gracefully hands off their social followers to HyTrust.
If you would like to stay up to date on where we are going next, please follow @HyTrust for updates. We will be archiving this account.
— DataGravity® (@DataGravityInc) July 16, 2017
Springpath
Springpath decided to go with the slightly passive-aggressive move of retweeting Cisco’s announcement of their acquisition.
Cisco announces intent to acquire @SpringpathInc, a leader in #hyperconvergence software. Learn more: https://t.co/EhHjc9K4fJ #HyperFlex pic.twitter.com/63Deq0qktB
— Cisco (@Cisco) August 21, 2017
Goodnight Sweet Prince
Maple
One of the rare instances of a company making an official goodbye. About as heartfelt as you can get in 140 characters.
After 2 years of serving NYC, we’ve closed our doors.
It’s been an honor, thank you for the support.
More info at https://t.co/6OdDagxnDu. pic.twitter.com/IVNS1arVHC— Maple (@maple) May 8, 2017
Lockdown
Quixey
For some accounts, it’s better to pretend Corporate Twitter never existed in the first place.
