Corporate Twitter is a weird beast. It’s marketing, help desk, and occasional viral sensation all rolled into one. At best it’s an inoffensive automated feed of content that can be used for promoted tweets, all managed by an underpaid social media intern.
But what happens when a company shuffles off this corporate mortal coil? What happens to the carefully curated social experience that is the company Twitter feed?
In Media Res
Some company’s Twitter feeds are blissfully unaware that they’ve ceased serving a function. They haven’t been archived, and often still carry the azure check of verification. As far as these last tweets are concerned, there’s a bevy of innocuous content along the same lines coming right down the line. Instead, the speak of a Twitter feed cut off in the middle of things.
A flashback to happier times for the departed Coho Data.
— Coho Data (@cohodata) July 28, 2017
Yik Yak’s feed was awash in mildly amusing memes and screengrabs from users.
Getting ready to leave one set of lectures for the next… pic.twitter.com/aFV3ylem7Y
— Yik Yak (@YikYakApp) January 4, 2017
Sometimes a company’s last tweet seems deliberately leading.
Jawbone was really happy you made it though January. Sadly they couldn’t keep their company solvent through all of 2017.
— Jawbone (@Jawbone) February 1, 2017
A month after valiantly coming back from a San Francisco power outage, Sprig turned off the lights for good.
We’re back and up and running! All hands on deck at Sprig to make lunch happen sans power.
— Sprig (@Sprig) April 21, 2017
Mergers happen all the time. But the legacy Twitter account lives on in suspended animation.
DataGravity gracefully hands off their social followers to HyTrust.
If you would like to stay up to date on where we are going next, please follow @HyTrust for updates. We will be archiving this account.
— DataGravity® (@DataGravityInc) July 16, 2017
Springpath decided to go with the slightly passive-aggressive move of retweeting Cisco’s announcement of their acquisition.
— Cisco (@Cisco) August 21, 2017
Goodnight Sweet Prince
One of the rare instances of a company making an official goodbye. About as heartfelt as you can get in 140 characters.
— Maple (@maple) May 8, 2017
For some accounts, it’s better to pretend Corporate Twitter never existed in the first place.