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Max Mortillaro Talks Sustainability and Greenwashing

Max Mortillaro highlights the multifaceted nature of sustainability within the framework of Environmental, Social, and Corporate Governance (ESG), in this Gestalt IT Tech Talk. Genuine sustainability efforts involve considering factors such as energy efficiency, renewable energy sourcing, minimizing waste, and extending the lifespan of technology through reusability and in-place upgrades. Differentiating between authentic sustainability and greenwashing requires a comprehensive evaluation of the entire product life cycle, including production, energy consumption, and waste production.

Sustainability Efforts Go Beyond Greenwashing

Catching up at Pure Accelerate, Stephen Foskett and Max Mortillaro focused on the topic of sustainability in this Gestalt IT Tech Talk. Sustainability is a subset of Environmental, Social, and Corporate Governance (ESG), encompassing various aspects of a company’s operations, including product efficiency, energy consumption, waste production, and more. Genuine sustainability efforts go beyond greenwashing and require considering factors like energy efficiency, renewable energy sourcing, environmental impact during shipping, and optimized architecture for storage efficiency and power consumption.

Differentiating between genuine sustainability efforts and greenwashing requires evaluating factors such as energy efficiency, renewable energy sources, environmental impact during shipping, and optimized storage architecture. It is crucial to consider the entire life cycle of a product, including its production, energy consumption, and waste production.

The conversation also emphasized the importance of extending the lifespan of technology and minimizing e-waste. Reusing components, in-place upgrades, and refreshes can be more sustainable than discarding and replacing entire systems. Long-term planning, interoperability, and assessing risks and benefits are essential when deciding to continue using equipment beyond its support period.

The discussion provided insights into the different aspects of sustainability, the importance of distinguishing genuine sustainability efforts, extending the lifespan of technology, and the need for long-term planning and assessing risks and benefits.

Connect with Max

Max Mortillaro is an independent data center consultant & co-owner / analyst for TECHunplugged. You can connect with Max on Mastodon, on LinkedIn, and on Twitter. Find out more on TECHUnplugged.

About the author

Stephen Foskett

Stephen Foskett is an active participant in the world of enterprise information technology, currently focusing on enterprise storage, server virtualization, networking, and cloud computing. He organizes the popular Tech Field Day event series for Gestalt IT and runs Foskett Services. A long-time voice in the storage industry, Stephen has authored numerous articles for industry publications, and is a popular presenter at industry events. He can be found online at TechFieldDay.com, blog.FoskettS.net, and on Twitter at @SFoskett.

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