How to Approach Digital Transformation

The term “digital transformation” has become quite the buzzword over the last several years. As businesses of all shapes and sizes have adopted the term into their vernaculars, it has come to mean many different things to different people.

According to The Enterprisers Project, a community of CIOs focused on the future of business and IT, “digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”

While this definition is generally agreed upon, we often see businesses approaching digital transformation in many different ways – some with more success than others. In a recent blog post, Chin-Fah Heoh focused on how organizations often forget that the most important part of digital transformation is not the technology but rather the people. He writes:

To go through this Digital Transformation journey in any organization, the strategic initiative has to be sustainable. It has to be supported by the masses, not just the C-level or the senior management. While the drive should be top-down, led by the executives, the Digital Transformation strategy and its journey has to be all-inclusive.

Read more at: Storage Gaga, “The Heart of Digital Transformation Is…” 

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About the author

Alicia Blessing

Alicia has more than 10 years’ experience in the marketing and communications field and helps lead Gestalt IT’s content creation projects and marketing initiatives.

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