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Dell Launches Customer-Managed APEX

Dell recently made an announcement about its APEX Data Storage Service which has stirred up some speculations about Dell’s product goals with it. According to the announcement, APEX which was formerly fully vendor-managed can now be alternatively managed by the customers themselves.

Image: Sulagna Saha (c) Gestalt IT

This may be just another step along the way, or maybe, it isn’t. APEX was always meant to be a storage delivered as-a-service – fully managed, ready to consume. So why has Dell decided to shift from its original plan to accommodate a customer-managed option? Is it a smart business strategy to bring more customers into the fold? Or is it something more?

Technologist and Field Day delegate Chris Evans ponders on this question in his most recent article “Is Dell Technologies seeing enough traction with APEX Storage Services?” He writes,

Dell Technologies now offers a “customer-managed” option to complement “Dell-managed”. In this scenario, the common tasks of performance and capacity management revert back to the customer. Dell simply provides the support functions for break/fix that would come with a traditional support contract. This new option seems remarkably similar to legacy EMC OpenScale offerings first introduced in 2003. Customers using that purchasing model will remember that capacity trending only went one way (upwards).

Follow his thoughts in Evans’ article “Is Dell Technologies seeing enough traction with APEX Storage Services?”. For more interesting updates on what’s happening in the enterprise tech world, sign up to our mailing list.

About the author

Sulagna Saha

Sulagna Saha is a writer at Gestalt IT where she covers all the latest in enterprise IT. She has written widely on miscellaneous topics. On she writes about the hottest technologies in Cloud, AI, Security and sundry.

A writer by day and reader by night, Sulagna can be found busy with a book or browsing through a bookstore in her free time. She also likes cooking fancy things on leisurely weekends. Traveling and movies are other things high on her list of passions. Sulagna works out of the Gestalt IT office in Hudson, Ohio.