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Why Tech Companies Fail To Tell Their Own Story

Theo Priestly of Business2Community writes:

There’s a definite sense of pride behind retelling the company beginnings, and the deep technical passion in the product itself but the solution only come alive when there’s a story, and as a technology evangelist it’s in those client successes and how a product really made a difference for a customer that spark imagination and generate discussion.

So often we find ourselves focused on the solution and we forget to tell the story of how we fix the problem. Wise words from Theo here.

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About the author

Tom Hollingsworth

Tom Hollingsworth is a networking professional, blogger, and speaker on advanced technology topics. He is also an organizer for networking and wireless for Tech Field Day.  His blog can be found at

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