Ben Thompson from stratēchery comments:
Benedict Evans, in Glass, Home and solipsism, one of the most insightful posts I’ve read in some time:
Your customers’ relationships with you are the only relationships you have as a business and you think a lot about them. But you’re one of a thousand things your customer thinks about in a week, and one of dozens of businesses. And they probably have their own ideas about how they want to engage with you (though they wouldn’t put it in those words) — assuming they think about you at all.
This applies even to Google or Facebook (which brings me to the title of this post). There’s lots of data showing the high proportion of online time that people spend using Facebook, and the high volume of web searches that they do using Google. Facebook and Google are important. But that doesn’t mean they’re everything.
It applies to Apple too, and there’s no better example than iCloud versus Dropbox.
Read more at: The Dropbox Opportunity
