Trade conferences can be a little hard to understand from the outside. If it’s merely a group of companies and some informational sessions, can’t most of it be done online, without all the logistical hassle of travel?
Tom Hollingsworth rightly points out what makes these events: community. In large events like VMworld or Cisco Live, the community are what make these events enjoyable to attend. But for smaller conferences, that are either new or tightly focused, the community is what makes them relevant. It’s an interesting distinction.
The Networking Nerd comments:
Where do you get the most enjoyment from your conference attendance? Do you like going to sessions and learning about new things? Do you enjoy more of the social aspect of meeting friends and networking with your peers? Maybe it’s something else entirely?
Read more at: It’s Not The Size of Your Conference Community