Howard Marks writes at Network Computing:
Most technology buyers have a pretty binary view of their vendors. They see established market leaders such as EMC, HP and Cisco and a vast sea of startups. While it used to be true that no one ever got fired for buying IBM, it’s clear to me — at least in the storage industry — that there’s a group of vendors that aren’t 800-pound gorillas, but are more established than the term startup implies. I’ve dubbed these vendors upstarts, and all but the most conservative IT organizations should consider them along with the big boys.
These upstarts are really making waves in the industry. The difference to me is that startups can be purchased for their knowledge. The upstarts have proven their model and are ready to make their way in the world.
Read more: Separating Storage Startups From Upstarts