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Pure Storage Interview with Matt Kixmoeller: Innovation Done Right

As customers have come to expect a high degree of innovation and regular release cadence from Pure over the years, the company is kicking off a four-part Innovation Done Right series, showcasing Pure’s approach to innovation.

Recently, Joep Piscaer (@JPiscaer) of Gestalt IT had the pleasure of talking to Matt Kixmoeller (@MattKix), VP of Strategy at Pure Storage, to talk about the series.

Innovation Done Right: A Four-Part Series

The series highlights four ground-breaking technology and products: Pure1, FlashArray, FlashBlade, and Pure-as-a-Service.

These four were selected because these innovations will take the company into the future as customer requirements evolve and change.


The first innovation in the series is about Pure as-a-Service and flexible consumption models.

This is a very customer-driven innovation. As public clouds have gained popularity, consumption models have shifted from capital to operational expenses. Unfortunately, not all workloads are suited to run in the public cloud, either for technical or financial reasons.

That leaves those demanding workloads in a jam: choose the flexible but more expensive public cloud option, or choose the less flexible, less expensive on-prem option.

While many vendors offer storage-as-a-service, Matt explained that Pure’s model is different because they provide flexibility and enable customers to align procurement with consumption in circumstances where it’s difficult to predict storage requirements. As a result, these requirements change over the course of a longer time.

Pure-as-a-Service is a fully monitored service that lives in the datacenter – providing the financial benefits of OPEX and pay-as-you-go pricing, with the performance benefits of on-prem and the flexibility of cloud integration.

Cloud-like Managed Storage

The service is a completely on-premises storage service, including a variety of block, file, and object services. This service can extend into the public cloud for customers that are ready to migrate to AWS.

Pure as-a-Service delivers cloud-like experiences in terms of getting started, scaling up and down, and paying only for what you actually use. Setting a reserved capacity locks-in a discounted rate. Pure fully monitors the capacity and reserves 25% of capacity as headroom and allows customers to scale the reserved capacity up and down based on the monitored capacity trends. This helps customers stay on top of their storage spending, allowing funds to be redirected to other projects and initiatives.

This flexible capacity management truly brings the benefits of cloud storage to high-performance on-prem storage, allowing customers to add flexibility back into their storage consumption without being locked into the public cloud or complex and lengthy data migration projects.

Looking Forward to More Innovations

Upcoming episodes in the Innovation Done Right series will focus on three other product innovations, Pure1, FlashArray, and FlashBlade.

Pure1 is Pure’s centralized management console, enabling self-driving storage operations, centralized multi-cloud storage management, and full-stack monitoring.

The FlashArray workhorse is Pure’s first product, and arguably, its first innovation: it was the first enterprise-grade all-flash storage array, and it has continued to innovate, adding features at every release since.

FlashBlade is highly suitable for big data, analytics, and other unstructured data, offering native scale-out file and object storage.

Follow the four-part social series on Pure’s social media channels:

About the author

Joep Piscaer

Joep Piscaer is an IT architect with a focus on VMware virtualization, enterprise shared storage and backup products at OGD ict-diensten. As such, he designs and implements complex virtualization and storage and backup solutions based on VMware, EqualLogic, StoreVirtual 4000 and VSA, Nimble Storage, Nutanix and Veeam products. He specializes in tight integration of these building blocks, making day-to-day operations as easy as possible through a consolidated management interface and procedures.

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