Many companies are trying to leverage DevOps to sell products through developer advocacy, but does it actually work? Just having open source or sharing code on GitHub doesn’t guarantee that a company will get quality engagement, let alone testing or adoption. In fact, a developer focus can be counter-productive if a company wants to become a strategic partner to other companies. Open source works great to spread and develop software, but self-centered developer-focused marketing isn’t the same thing. Is it true engagement or is it a one-sided effort to attract customers and leverage free talent? If companies focus on real developer engagement, advocacy will take care of itself.
Podcast: Play in new window | Download (Duration: 29:21 — 53.9MB)
Subscribe: Google Podcasts | Stitcher | RSS | More
On-Premises for Today’s Roundtable:
Follow us on Twitter! AND SUBSCRIBE to our newsletter for more great coverage right in your inbox.
Leave a Comment