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IBM Storage “Rebrands”, But Only Partially

Chris Evans of Architecting IT comments:

The announcement talks about IBMs leadership in software defined storage yet references products such as SVC, which is only available as a hardware appliance.  Then there are the products that don’t appear to be included here; these include FlashSystem (TMS acquisition), DS8000 series (mainframe and legacy enterprise storage) and Storewize (mid-range storage solution).  So there’s no clear hardware/software split as to what the IBM Spectrum brand is meant to represent.

When software is the hot thing in the market, it must be time to rebrand your software offerings into a cohesive strategy. Or just give them a catchy name.

Read more at: IBM Storage “Rebrands”, But Only Partially

About the author

Tom Hollingsworth

Tom Hollingsworth is a networking professional, blogger, and speaker on advanced technology topics. He is also an organizer for networking and wireless for Tech Field Day.  His blog can be found at

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